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AI Visibility (GEO)

GEO (Generative Engine Optimization) is a discipline that emerged with AI assistants. The term was formalised in 2024 by Princeton researchers (the KDD 2024 conference): optimising an online presence so it is understood, reused and cited by generative engines such as ChatGPT, Gemini, Claude and Perplexity. Their tests show up to +40% visibility in generated answers.

Usage is shifting: in France, 48% of people already use generative AI, and 28% prefer it to search engines when looking for information (Arcep / Crédoc, Baromètre du numérique 2026). In the United States, 45% of consumers already ask AI to recommend a local business, up from 6% a year earlier (BrightLocal, 2026).

Even on Google, clicks are declining: when an AI summary appears, users click a link in 8% of visits, compared with 15% when there is no summary (Pew Research Center, 2025). If AI doesn’t cite you, your competitors take your place.

We measure your actual visibility in AI tools, identify what is holding you back, then improve your website and online presence so AI can understand and recommend you.

Request my GEO audit →

What’s included

  • GEO audit: overall score and breakdown by criterion (AI technical access, content citability, structured data, entity signals)
  • Real-world testing of your key queries in ChatGPT, Gemini and Perplexity, compared with the competitors they cite
  • Technical foundations: llms.txt file, AI crawler access, structured data from schema.org
  • Citable content: FAQs, direct answers, sourced figures, pages for each service and city
  • Consistency of your business identity across Google, directories and social networks
  • Monthly monitoring of your AI visibility and progress report

How it works

  1. 01Audit: baseline GEO score and a review of what AI tools answer today
  2. 02Action plan prioritised by impact and effort
  3. 03Implementation: technical fixes and content
  4. 04Measurement: the same queries run again after 30 and 60 days, with changes documented

Are AI tools citing your business?

Request your GEO audit: we’ll show you what ChatGPT, Gemini and Perplexity say about your business, and what needs fixing. … or book a free discovery call.

Request my GEO audit →